HTC vows to step up marketing as revenue set to fall

By Clare Jim

TAIPEI (Reuters) - Taiwanese smartphone maker HTC Corp<2498.TW> vowed to step up its marketing efforts to try and meet increasingly tough competition as it forecast another quarter of falling revenue and margins, underlining the challenge it faces to rebuild.

The former contract maker has been suffering a sharp decline in its fortunes since the second half of 2011 following a fairytale ride that turned it from an unknown into a strong global brand with phones based on Google Inc's Android software.

Having fallen victim to the runaway success of Apple Inc

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